![]() It speaks somewhat to the philosophy of ‘put yourself in positions where you might not have a ton of experience’,” she said.Ĥ. “Probably one piece of advice that I give to others that he’s given to me is to live outside of your comfort zone. ‘Live outside your comfort zone’: On Business Insider’s podcast, Anjali said she received an important piece of advice from her father. And the reason we can do that is because we’re doing it at scale…Our goal is to continue to simplify the user experience and the process of creating and distributing that content and keep reducing the costs,” Anjali said in an interview with The Verge. And what we’re doing in many ways is radically lowering the barriers through our technology. If you took all of the costs of doing that, not just the time, but the money, that’s hundreds of thousands of dollars. You would need somebody to answer your customer support calls, an analytics person to give you a sense of how your business is doing and your reports. ‘Simplify the user experience’: “If you wanted to build a Netflix service, you would have to hire a set of engineers to build your website and app, as well as designers to create the template for you. Especially since the pandemic, every business, every team I’ve talked to, needs professional-quality video to be easier so that they can use it to communicate.”Ģ. But I look at the landscape today and I don’t think the world needs five more YouTubes. We could have competed with YouTube….If we had done that early enough, maybe Vimeo would have been another YouTube. Be mindful of the world’s changing landscape: In an interview with The Verge, Anjali said, “ I think you could have argued, maybe 10 years ago, that we could have opened up to ads.To everyone who made today possible: Thank you □ We put creators first, and put that power in the hands of millions. It has been a 16-year labor of love, rooted in our belief in the power of video. We take a look at some lessons we could learn from her long and arduous journey to bringing the platform to where it is today. In May this year, Vimeo became a public company, thanks to Anjali’s vision. What Squarespace and GoDaddy did for websites, we could do with video,” she told Forbes. There was a much bigger market - businesses. “Vimeo had long been a software company for filmmakers but the market was too small. Anjali took over the company as CEO in 2017, and changed the company’s direction from entertainment to entrepreneurship. The woman behind the company’s turnaround is 37-year-old Anjali Sud, an Indian-origin businesswoman born in Detroit, Michigan. Moreover, its annual revenue topped at $300 million. ![]() ![]() In 2020, Vimeo had sales worth $84 million during the fourth quarter, and its net subscribers increased to a whopping 1.5 million, which was a gain of nearly 25%. However, it took the vision of one woman for the company to do a complete 180.
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